UX Professionals

UX Designers and Researchers

It is important to reliably observe, monitor, understand, measure and interpret emotions to create an impacting design. Validate your intuitions and assumptions fast.

Whether those decisions are:

Proving and disproving research based hypotheses

Designing intuitive interactions that work across devices

Creating memorable on-board experiences

Creating sticky branding, graphics and visual elements

Changing business process to fit customers


Are you tasked with making the software functional and engaging?

Do you care about the voice, ears, taste, smell, tactile sense, emotions, behaviours and cognitive understanding of your customer?

Do you want to be the first person to know whether it works or not for the customer?

That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs

Ex-CEO, Apple Inc

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.

Alan Cooper

Crafted interaction design

See what other organisations are doing:

Gov Uk

Created design patterns for the use of design community across UK government. They thoroughly research designs with customers before accepting the finality. They bring in new designs for discussions based on behavioral research and functional fitness.


Salesforce lighting design system helps designers to focus on user experience, interaction and flows while developers to focus on application logic without worrying about pixels.