Product managers

You understand the necessity of customer insight that is why people go to for everything from communication with businesses, marketing, design, development, testing and delivery. All these factors lead business and product decisions hence it is important to reliably observe, monitor, understand, measure, and interpret the targeted customer’s processes, behavior and emotions. Answering the ‘why’ questions prevents needless assumptions which enables continuous delivery, and adds value to the customer reducing the risk of non-delivery increasing buy-ins from stakeholders.

Data driven decisions with the tech team and business stakeholders

Continuosly collect customer feedback in the development lifecycle

Breakdown an epic plan into an actionable user story

Understand the 'why' behind the analytics data

Get buy-in from stakeholders

Delivery continuously to reduce risk

A steady stream of user stories available

Conduct AB testing of designs to make design decision

Validate assumptions fast

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

Jakob Nielsen

Principal usability consultant, NN Group

Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves

Steve Jobs

Ex-CEO, Apple Inc.

See what other organisations are doing:

Duolingo

Puts gamification into learning language. Makes it first person and informal. Makes it feel more fun and pleasure to interact with. Has 60 million users.