Creating this blog we intend to give you the necessary tools to define, plan, execute and measure the usability of any product or technology in the easiest way.
These tips are indicated for Product managers, UX designers, E-commerce managers, Game developers, UX professionals and anyone interested in learning about usability and user experience metrics. Here we will define statistical concepts, the value of measuring the user experience, the usability concept and different metrics. All this explaining the common basis and also the specific ones.
Within the past couple of years, apps and smartphone technology have transformed our social landscape into an interconnected space where information is shared constantly, regardless of location, time-zone, or socioeconomic position.Read More
A few years ago, big companies like Google, Dropbox, PayPal, and Amazon began the search for talented, knowledgeable writers who could produce brand-specific copy for the company’s online platform, knowing the words users read as they navigated through an app or website would directly influence their impression of the product brand.Read More
On May 25, all companies and businesses operating in the EU had to conform to the new internet security laws known as General Data Protection Regulation (GDPR). These laws were written to protect users’ information.Read More
Regardless of your website or application’s ultimate purpose, you know that providing your customers with a good experience on your platform is just as important as your platform’s usability.Read More
In many cases, teams made up of predominantly one nationality, race, or gender may assume that their clientele will have the same demands regardless of locale, age, or religion, and thus make crucial errors that affect the user’s journey from reaching the landing page to performing their final task.Read More
According to the average figure coined by Baymard Institute’s calculations from 34 studies on e-commerce cart abandonment around 70% of shoppers online abandon their carts without buying anything. The question is why are they leaving?Read More
Due to great technological advances in the past few years, artificial intelligence is far more present in our lives than we could have imagined. Chatbots is one example of this expansion that has become a routine inclusion in our experiences online.Read More