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Advance your knowledge of UX with Checkealos

Creating this blog we intend to give you the necessary tools to define, plan, execute and measure the usability of any product or technology in the easiest way.

These tips are indicated for Product managers, UX designers, E-commerce managers, Game developers, UX professionals and anyone interested in learning about usability and user experience metrics. Here we will define statistical concepts, the value of measuring the user experience, the usability concept and different metrics. All this explaining the common basis and also the specific ones.

Within the past couple of years, apps and smartphone technology have transformed our social landscape into an interconnected space where information is shared constantly, regardless of location, time-zone, or socioeconomic position.

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A few years ago, big companies like Google, Dropbox, PayPal, and Amazon began the search for talented, knowledgeable writers who could produce brand-specific copy for the company’s online platform, knowing the words users read as they navigated through an app or website would directly influence their impression of the product brand.

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When the World Wide Web was first pioneered in the 1990s, the primary ambition of developers, coders, and designers was to make their interfaces functional.

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On May 25, all companies and businesses operating in the EU had to conform to the new internet security laws known as General Data Protection Regulation (GDPR). These laws were written to protect users’ information.

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Regardless of your website or application’s ultimate purpose, you know that providing your customers with a good experience on your platform is just as important as your platform’s usability.

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In many cases, teams made up of predominantly one nationality, race, or gender may assume that their clientele will have the same demands regardless of locale, age, or religion, and thus make crucial errors that affect the user’s journey from reaching the landing page to performing their final task.

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User experience is a tenuous term. The challenges encountered when testing and measuring UX, can it be done in a rigorous way? Are there tools that can help in getting the right results? Yes, it can be done, and yes, there are tools.

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According to the average figure coined by Baymard Institute’s calculations from 34 studies on e-commerce cart abandonment around 70% of shoppers online abandon their carts without buying anything. The question is why are they leaving?

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Providing a good User Experience on banking and financial apps is crucial, as successful UX garners customer trust in the company and can attract new clients.

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Due to great technological advances in the past few years, artificial intelligence is far more present in our lives than we could have imagined. Chatbots is one example of this expansion that has become a routine inclusion in our experiences online.

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Usability Study

 

We aim to help you to set up a usability study through a step-by-step process. Defining the study, participation goals and choosing the right constraints for a wide variety of situations.

It covers different aspects of the user´s behavior such as task success, time on tasks, errors, efficiency and ease of learning.

In order to obtain new results, learn how to combine different types of insights and metrics into a single usability score, summarizing them in a usability scorecard or comparing them to expert performance.  It gives you an overall assessment of its usability

We will advise on which usability metrics suits your company best and provide tips and recipes on how to use them in the most beneficial way.

We will also talk about these topics we consider important to know:

  • Usability testing
  • Expert review
  • Multivariable testing
  • A/B Testing
  • Accessibility data
  • Return on investment (ROI)

The best way to show you the benefits of investing in user experience is through our case studies. Usability experts in different types of companies gave us a review of the various types of usability metrics used internationally. The key to a golden standard is how the data is collected, analysed, reviewed and used in order to obtain professional and quality user experience in technology.

All this and much more, you will find among our articles. Interested in what we deal with a specific topic? Send us your proposals!