You understand the necessity of customer insight that is why people go to for everything from communication with businesses, marketing, design, development, testing and delivery. All these factors lead business and product decisions hence it is important to reliably observe, monitor, understand, measure, and interpret the targeted customer’s processes, behavior and emotions. Answering the ‘why’ questions prevents needless assumptions which enables continuous delivery, and adds value to the customer reducing the risk of non-delivery increasing buy-ins from stakeholders.
As an e-commerce manager, you understand the importance of having persuasive, engaging and trustworthy simple customer journey aligned with operational and business processes. All you realise the importance of knowing the why behind the analytics to interpret the data on customer behaviour to take actions
It is important to reliably observe, monitor, understand, measure, interpret emotions that keep your game engaging and understand those behaviours. The fun experienced by the players and using it to drive these important market launch, design and development decisions.
We are in the third wave of information technology where differentiator is not any more hardware or software but creation of usable and experiential software that focuses on end-user experience. It is really important to reliably observe, monitor, understand, measure, reliably interpret targeted customer emotions and behaviour to create engaging and usable software. Automation is only one aspect of good user experience and not everything.