FOR DESIGN & UX TEAMs
Improve the experience of your clients, design while putting yourself in the shoes of your users
Listen to your customers during the development stage using usability testing for design and UX. Get insights that allow you to turn your user experience into a competitive advantage.
Test throughout the product’s lifecycle – from prototype to launch and beyond
It is essential to reliably observe, monitor, understand, measure, and interpret emotions to create an impactful design. Validate your insights and assumptions fast.
Analysis
Our user experience specialists analyze each video and provide you with a report.
Full analysis
We provide screen grabs, screen viewing, and recorded audio of users interacting with your project.
Video
We film users interacting with your platform and your competitions’ platforms.
Issue Marking
All issues marked in video clips with specific time indications for easy replay.
Real customers give real insights.
Find and connect with the specific audiences you need without struggling with long cycles or costs associated with manually recruiting people to provide feedback.
Test on any device
Run studies on desktops, tablets, smartphones, and prototypes.
Make it better than your competitors
Take advantage of the weaknesses of your competition and learn from their strengths.
“Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.”
Alan Cooper Crafted interaction design
Understand the “why” behind the analytics data
- Why aren’t your customers completing the journey?
- What parts of the interaction design are not intuitive?
- What call-to-action labels work?
- What parts of your design do customers love?
- Is there a better way of presenting the content?
- What are some solutions to browser rendering issues?
- Which design works better between two alternatives?
Get buy-in from stakeholders
Does your customer:
- Experience reciprocity?
- Feel excited by the content?
- Feel persuaded by your site’s design to return to your site?
- Feel that they have authority and creativity while engaging with the content?
- Feel motivated, interested, or challenged by your brand?
“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Alan Cooper Crafted interaction design
